{"id":28231,"date":"2026-06-10T19:24:12","date_gmt":"2026-06-10T13:54:12","guid":{"rendered":"https:\/\/www.jrfadda.com\/exams\/?p=28231"},"modified":"2026-06-10T19:24:12","modified_gmt":"2026-06-10T13:54:12","slug":"ugc-net-mass-communication-and-journalism-important-topics","status":"publish","type":"post","link":"https:\/\/www.jrfadda.com\/exams\/ugc-net\/ugc-net-mass-communication-and-journalism-important-topics","title":{"rendered":"UGC NET Mass Communication and Journalism Important Topics 2026, Unit-Wise, High-Weightage Topics"},"content":{"rendered":"

UGC NET Mass Communication and Journalism <\/b>test is one of the highly preferred topics tested by NTA (National Testing Agency). It tests candidates\u2019 knowledge about journalism, media studies, communications, theories, advertising, public relations, media laws, films studies, ICT, and communication research. Given the wide coverage of the subject matter in its syllabus, it\u2019s important that candidates focus on <\/span>UGC NET Mass Communication and Journalism Important Topics<\/b> which have been recurring in past examinations.<\/span><\/p>\n

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UGC NET Mass Communication and Journalism Important Topics 2026 Overview<\/b><\/h2>\n

UGC NET Mass Communication and Journalism Important Topics 2026<\/b> give candidates a clear idea of how to prepare for the paper II of UGC NET exam. The test for Mass Communication and Journalism is conducted by NTA, and this subject has code 63. It tests candidates on their knowledge of journalism, theories of communication, communication laws, advertising, public relations, development communication, digital media, film studies, and communication research. There are a total of ten units in the syllabus.<\/span><\/p>\n

\"Study<\/a><\/h2>\n

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Particulars<\/b><\/td>\nDetails<\/b><\/td>\n<\/tr>\n
Exam Name<\/b><\/td>\nUGC NET Mass Communication and Journalism<\/span><\/td>\n<\/tr>\n
Conducting Body<\/b><\/td>\nNational Testing Agency (NTA)<\/span><\/td>\n<\/tr>\n
Subject Code<\/b><\/td>\nMass Communication and Journalism<\/span><\/td>\n<\/tr>\n
Exam Mode<\/b><\/td>\nComputer-Based Test (CBT)<\/span><\/td>\n<\/tr>\n
Paper 1<\/b><\/td>\nTeaching & Research Aptitude<\/span><\/td>\n<\/tr>\n
Paper 2<\/b><\/td>\nSanskrit<\/span><\/td>\n<\/tr>\n
Total Questions<\/b><\/td>\n150<\/span><\/td>\n<\/tr>\n
Total Marks<\/b><\/td>\n300<\/span><\/td>\n<\/tr>\n
Duration<\/b><\/td>\n3 Hours<\/span><\/td>\n<\/tr>\n
Negative Marking<\/b><\/td>\nNo<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

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UGC NET Mass Communication and Journalism High Weightage Topics<\/b><\/h2>\n

UGC NET Mass Communication and Journalism High Weightage Topics <\/b>syllabus is quite vast, thus making it necessary for the candidate to prepare only those topics which hold importance and carry weightage in past year papers. There are certain topics which have been appearing in every examination paper for quite some time now and have carried considerable marks. Some such topics include Communication Theories, Media Laws & Ethics, Communication Research, Development Communication & Digital Media & ICT.<\/span><\/p>\n

 <\/p>\n

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\"App<\/a><\/h2>\n

 <\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n\n
Major Area<\/b><\/td>\nHigh-Weightage Topics<\/b><\/td>\n<\/tr>\n
Communication Theories<\/b><\/td>\nHypodermic Needle Theory, Agenda Setting Theory, Cultivation Theory, Uses and Gratifications Theory, Spiral of Silence Theory, Two-Step Flow Theory, Normative Theories of Press<\/span><\/td>\n<\/tr>\n
Media Laws and Ethics<\/b><\/td>\nArticle 19(1)(a), Reasonable Restrictions, Press Council Act, Working Journalists Act, Right to Information (RTI) Act, Copyright Act, Defamation and Libel Laws, Paid News, Media Ethics<\/span><\/td>\n<\/tr>\n
Communication Research<\/b><\/td>\nResearch Design, Sampling Techniques, Content Analysis, Survey Research, Reliability and Validity, Statistical Measures, Parametric and Non-Parametric Tests<\/span><\/td>\n<\/tr>\n
Development Communication<\/b><\/td>\nDominant Paradigm, Dependency Theory, Participatory Communication, SITE Project, Kheda Communication Project, Everett Rogers, Paulo Freire<\/span><\/td>\n<\/tr>\n
Digital Media and ICT<\/b><\/td>\nMedia Convergence, Social Media Algorithms, Citizen Journalism, Web 2.0, Information Technology Act, Digital Privacy<\/span><\/td>\n<\/tr>\n
Advertising and Marketing Communication<\/b><\/td>\nAIDA Model, DAGMAR Model, Advertising Agencies, Brand Management, Media Planning, Advertising Research, Campaign Strategy<\/span><\/td>\n<\/tr>\n
Public Relations and Corporate Communication<\/b><\/td>\nExcellence Theory, Two-Way Symmetric Model, Crisis Communication, Corporate Social Responsibility (CSR), Stakeholder Management, Communication Audit<\/span><\/td>\n<\/tr>\n
Reporting and Editing<\/b><\/td>\nNews Values, Inverted Pyramid, 5Ws and 1H, Investigative Reporting, Development Reporting, Headline Writing, Copy Editing<\/span><\/td>\n<\/tr>\n
Media Management and Production<\/b><\/td>\nMedia Ownership, Cross-Media Ownership, Media Economics, Television Production, Radio Production, Camera Angles, Lighting Techniques<\/span><\/td>\n<\/tr>\n
Film and Visual Communication<\/b><\/td>\nFilm Theory, Visual Semiotics, Film Language, National Cinema Movements, French New Wave, Italian Neorealism, Visual Analysis<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

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UGC NET Mass Communication and Journalism Unit Wise Important Topics<\/b><\/h2>\n

\u00a0UGC NET Mass Communication & Journalism Exam can be grouped into ten Units, each focusing on a different aspect of media and communications. Knowledge about these topics becomes valuable for candidates because it allows them to allocate time according to the importance of different topics. In addition to media laws and theories, various aspects related to digital media, public relations, film, and research methods are important areas for Paper II. All candidates must carefully study important themes, theories, legislation, and practical aspects from past papers to succeed in their examinations.<\/span><\/p>\n

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Unit<\/b><\/td>\nImportant Topics<\/b><\/td>\n<\/tr>\n
Unit 1: Introduction to Journalism and Mass Communication<\/b><\/td>\nJournalism History in India, Hicky\u2019s Bengal Gazette, Udant Martand, Press Commissions in India, Prasar Bharati, Press Council of India, Communication Models, Shannon & Weaver Model, Osgood & Schramm Model, Dance\u2019s Helical Model, Normative Theories of Press, Media Literacy and Criticism, Media and Culture<\/span><\/td>\n<\/tr>\n
Unit 2: Communication for Development and Social Change<\/b><\/td>\nDevelopment Communication, Social Change Communication, Dominant Paradigm, Dependency Theory, Participatory Communication, Corporatization of Development, Public Sphere, Global Communication System, SITE Project, Kheda Communication Project, Edutainment, Everett Rogers, Daniel Lerner, Wilbur Schramm, Paulo Freire<\/span><\/td>\n<\/tr>\n
Unit 3: Reporting and Editing<\/b><\/td>\nNews Values, News Structure, 5W and 1H Formula, Inverted Pyramid Structure, Investigative Journalism, Development Journalism, Interpretive Journalism, Online Journalism, Headline Writing, Copy Writing, Proof Reading Signs, Ethics of Journalists, Specialized\/Niche Reporting<\/span><\/td>\n<\/tr>\n
Unit 4: Advertising and Marketing Communication<\/b><\/td>\nAdvertising Functions, Advertising Agency Services, Media Planning & Buying, Branding & Positioning, AIDA Theory, DAGMAR Approach, Advertisement Planning Process, Consumer Behavior, Advertising Research, Creative Techniques for Advertisement, ASCI Code, Advertising Ethics<\/span><\/td>\n<\/tr>\n
Unit 5: Public Relations and Corporate Communication<\/b><\/td>\nPublic Relations, Corporate Communication, PR Theories and Approaches, Excellence Approach, Two-Way Symmetrical Approach, Two-Way Asymmetrical Approach, Stakeholder Approach, CSR Communication, Crisis Communication, Communication Audit, International Public Relations<\/span><\/td>\n<\/tr>\n
Unit 6: Media Laws and Ethics<\/b><\/td>\nFreedom of Speech and Expression, Article 19(1)(a), Constitutional Provisions, Press Council Act, Working Journalists Act, Right to Information Act, Copyright Act, Cinematograph Act, Defamation, Libel and Slander, Human Rights and Media, Media Regulation, Paid News, Sting Operations, Sensationalism<\/span><\/td>\n<\/tr>\n
Unit 7: Media Management and Production<\/b><\/td>\nMedia Ownership Patterns, Cross Media Ownership, Chain Ownership, Media Economics, Communication Design, Print Production, Radio Production, Television Production, Camera Angles, Lighting Techniques, Sound Recording, Script Writing, Post-Liberalization Media Industry<\/span><\/td>\n<\/tr>\n
Unit 8: ICT and Media<\/b><\/td>\nICT Applications, Social Networking, Web 2.0, Media Convergence, Citizen Journalism, Participatory Media, Online Journalism, Mobile Communication, E-Governance, Information Technology Act, Cyber Ethics, Digital Privacy, Animation Concepts<\/span><\/td>\n<\/tr>\n
Unit 9: Film and Visual Communication<\/b><\/td>\nFilm Theory, Language of Film, Film Aesthetics, Visual Communication, Semiotics, Signs and Symbols, Visual Analysis, Movements in National Cinemas, French New Wave, Italian Neorealism, Indian Cinema, Analysis of Television Programs<\/span><\/td>\n<\/tr>\n
Unit 10: Communication Research<\/b><\/td>\nResearch Process, Research Methods, Quantitative Research, Qualitative Research, Experimental Research, Survey Research, Content Analysis, Case Study Research, Probability Sampling, Non-Probability Sampling, Reliability, Validity, Hypothesis Testing, Mean, Median, Mode, Standard Deviation, Parametric Tests, Non-Parametric Tests, Research Ethics, Plagiarism<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

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How to Prepare UGC NET Mass Communication and Journalism Important Topics<\/b><\/h2>\n

The preparation of the UGC NET test for Mass Communication and Journalism should have a planned approach due to the vast syllabus that is covered under this examination. There is a need to focus more on those areas where more marks are awarded and gain a clear concept in them. Revising past years’ papers would also help students score well in the exam. The combination of all these factors is expected to ensure success in the exam for becoming Assistant Professor and JRF.<\/span><\/p>\n

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